Last Updated on September 25, 2015
Information We Collect and Your Choices on How We Use It
You may download the Application and visit the Website without providing us any personally identifiable information, although we will collect non-personally identifiable information regarding your visit as set forth below. In order to access and use the Service, we require you to provide us with certain information to create an Account.
We collect and use the following information:
Account Information: If you register to create an Account, we require you to submit your first name, last name, date of birth, email and zip code. We will also collect any other information that you choose to submit in connection with your Account, which may include your gender and address. We will use your Account to communicate with you and you can access information associated with your Account and the communications settings for your Account within the Settings and User Profile pages of the Service or by emailing email@example.com. You cannot opt out of receiving communications from MSC that are administrative or legal notices related to your Account, the Website, the Application or the Service.
User Activity: We may collect, or have collected on our behalf, information about your use of the Service, such as your user activity, the pages you view and the date, time and duration of your activity. We also may collect and store information that your computer or mobile device provides to us in connection with your use of the Service, Website and Application, such as your browser type, type of computer or mobile device, browser language, IP address, mobile carrier, unique device identifier (e.g. Google Advertising ID (GAID), Android ID, ID for Advertisers (IDFA), ID for Vendors (IDFV), MAC address, International Mobile Equipment Identity (IMEI), or other device IDs), location, requested and referring URLs, and other information about your device(s), operating system, and the state or country from which you accessed the services. We use this information for marketing purposes and to understand how you interact with the Service.
Location Information: In order to enhance your user experience and increase the usefulness of the Service, with your consent, we may access your location. MSC will only access your location while you are using the Application and provided you have opted in to activate this feature. You may choose to allow MSC to access your location by granting the Application access to your device's location, when prompted by the Application, or through your device's location services settings. You may also provide us with a zip code in using the Website
Cookies: Cookies are small data files that consist of unique identifiers and reside on your computer, in emails we send to you, and on our web pages. Cookies may transmit information about you and your use of the Service, such as your browser type, search preferences and the date and time of your use. Cookies may be persistent or stored only during an individual session and may serve the following purposes:
- To make the Service work in the way you expect it to. For example, we may use a cookie to tell us whether you have already signed up for the Service.
- To allow notice of information or options that we think could improve your use of the Service. For example, we may use a cookie to allow us to stop showing you the sign-up screen if you have already signed in.
- To gain information about your online activities in order to provide you online ads and other marketing materials as set forth below.
Managing Cookies: It may be possible to disable some (but not all) cookies through your device or browser settings, but doing so may affect your ability to use the Service and your preference settings may not be saved. The method for disabling cookies may vary by device and browser, but can usually be found in preferences or security settings.
Ad Networks: We use third party ad networks (called third-party ad servers or network advertisers, including Google, Tapjoy and Conversant) to deliver ads to you on our behalf. These third party ad networks may place their cookies, web beacons or other technology on the Website or the Application or in your browser to collect non-personally identifiable information about you when you visit this Website or use this Application (such as browser type, time and date, browsing or transaction activity, subject of advertisements clicked or scrolled over, or a platform-provided identifier during your visits to this and other websites) to enable those third party ad networks to deliver to you advertisements on third party websites and mobile applications for our products or services or those of third parties that are likely to be of greater interest to you. For example, Google uses the Doubleclick cookie to enable it and its partners to serve ads to you based on your visit to our Website and/or other sites on the Internet.
You can also visit the website www.aboutads.info to change your consumer preferences with respect to certain online ads and to obtain further information about third party ad networks and online behavioral advertising.
Website Analytics: Like many websites, our Website uses Google Analytics to collect information about your use of our Website. This information consists of information that your web browser automatically sends to Google, such as the web address of the page that you visit and your IP address. Google may also set cookies or read preexisting cookies. This information is stored on Google´s servers. Google uses this information to provide us with reports about traffic to our website and your visit to our website (such as the domain from which you access the internet, the web address of the website from which you linked to our site, the time and date of your visit to the web pages that you view and click through). We will use this data to improve our website structure and content.
You may opt-out of our use of Google Analytics by visiting the Google Analytics opt-out page and installing the Google Analytics browser add-on, currently made available by Google at tools.google.com/dlpage/gaoptout.
Google Analytics Advertising Features: We have also enabled the following Google Analytics Advertising Features: Google Display Network Impression Reporting, Remarketing with Google Analytics and Google Analytics Demographics and Interest Reporting. The Google Display Network Impression Reporting uses the Google Analytics cookie to track our ad impressions and your interactions with those impressions, including the effectiveness of those ads, which generates reports for us to help us analyze our advertisements. Remarketing with Google Analytics uses the Google Analytics cookie to serve advertisements to you across the Internet based on your visit to our Web Site. Google Analytics Demographics and Interest Reporting uses a third party cookie to collect information about our website traffic by tracking users across websites and across time, which generates a report for us to better understand our website users.
If you do not want Google to collect and use this information you may visit the Google Ad Settings page (www.google.com/safetycenter/tools/#manage-your-ads-preferences) or you can also visit the website www.networkadvertising.org/choices as referenced above to change your consumer preferences with respect to certain online ads and to obtain further information about third party ad networks and online behavioral advertising. For the Google Analytics Advertising Features, you may also opt-out of our use of Google Analytics as described above. Please remember that changing your settings with certain browsers and ad networks will not carry your privacy choices across browsers and other ad networks.
Facebook and Social Media: The Service may allow you to connect and share information with Facebook. This feature may require us to implement cookies and/or APIs provided by such social media platform to facilitate the communication. We may share information that you provide us or that we may collect about your use of the Application or Website with Facebook, which information becomes subject to Facebook's Data Policy.
In addition, by choosing to use any third party social media platform or choosing to share content or communications with any social media platform, you allow us to share information with the designated social media platform. MSC cannot control any policies or terms of such third party platform. As a result, we cannot be responsible for any use of your information or content by a third party platform, which you use at your own risk.
Online Health Initiative Survey: We may collect survey information from time to time. We may use all of the survey information that we collect for our internal business purposes. We may also aggregate and anonymize any survey information and license and distribute the same.
In addition to the purposes set forth above, we use the information we collect to fulfill your requests, provide the Service, improve the performance and quality of the Application and Website, personalize your experience, track usage of the Service, provide feedback on the Service, provide customer support, communicate with you about your Account and use of the Service, back up our systems and allow for disaster recovery, enhance the security of the Service, and comply with our legal obligations.
How We Share Your Information
We may share information about you with third parties as follows:
Aggregate Information: We may share user information in the aggregate with third parties advertisers and content distributors for our own marketing purposes. For example, we may disclose the number of users that use the Service, how they use the Service and basic non-personal demographic data. We will not share to third parties your personal information in a manner that identifies you for any direct marketing purposes by such third parties nor sell information that could be used to identify you as an individual.
Investigations: We may investigate and disclose information from or about you if we have a good faith belief that such investigation or disclosure is (a) reasonably necessary to comply with legal process and law enforcement instructions and orders, such as a search warrant, subpoena, statute, judicial proceeding, or other legal process served on us; (b) helpful to prevent, investigate, or identify possible wrongdoing in connection with the Service; or (c) protect our rights, reputation, property, or that of our users, affiliates, or the public.
Our Suppliers: We contract with a number of service providers and vendors that will have access to your information as necessary to provide the Service, Application or Website. These service providers and vendors consist of our third party marketing and ad agencies, our information technology vendors, and our customer service call center vendors. Information shared may include but is not limited to your personally identifiable information, the analytics tools discussed above and other analytic tools used to report information to us should we experience technical issues with the Application, Website or the Service or for various other purposes related to providing the Application, Website or the Service.
Do Not Track
We will automatically collect cookies and other non-personally identifying information when you visit the Website or use the Application. Due to this automatic collection, we do not currently honor "do not track" requests. We currently participate in third party ad networks and use third party cookies as discussed above to track your visits across websites.
Data Retention and Account Termination
You can close your account by emailing us at firstname.lastname@example.org.
The Service is not directed or intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.
Your privacy and the security of your information is very important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it, including two-factor authentication for access to your Account and SSL encryption for data transmission. However, no method of transmission over the Internet or via mobile device, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Via email at: email@example.com
Or by Mail at:
Medical Security Card Company, LLC
4911 E. Broadway Blvd.
Tucson, AZ 85711
Or by Phone at: 1-800-407-8156